Fukuya Mentaiko Factory Hakuhaku in Fukuoka: Free Tour, ¥2,500 My Mentaiko Experience and Booking (2026)

福岡・東区のふくや明太子工場ハクハク。工場見学は無料、my明太子手作り体験は2,500円で要予約ふくや味の明太子工場ハクハクの外観 — The outside of Fukuya Ajino Mentaiko Factory Hakuhaku

福岡・東区のふくや明太子工場ハクハク。工場見学は無料、my明太子手作り体験は2,500円で要予約 My明太子手作り体験 — The outside of Fukuya Ajino Mentaiko Factory Hakuhaku

Admission and the factory tour are free at “Fukuya Ajino Mentaiko Factory Hakuhaku” in Sharyo, Higashi Ward, Fukuoka. The “My Mentaiko” hands-on experience, where you decide the spiciness yourself, is ¥2,500 per person (tax included, reservation required). The experience runs 3 times a day, at 11:00, 13:30 and 15:00, and takes about 40 minutes. The facility is closed every Tuesday and Wednesday and over the New Year. The children’s “Factory Tour Spy Mission” (¥1,100) and the food-sample keychain workshop (¥1,100) were listed as temporarily suspended on the official site as of October 22, 2026.

In short

Factory tour: free; no reservation for 1 to 9 people. Groups of 10 or more apply through the official group booking page.
My Mentaiko experience: ¥2,500 per person, 4 pieces of mentaiko in the set, at 11:00, 13:30 and 15:00, about 40 minutes, reservation required.
Open 10:00–16:00, closed Tuesdays, Wednesdays and over the New Year.
Free parking. By taxi from JR Yoshizuka Station (east exit) about ¥650 to ¥730.

Checked with official pages on October 22, 2026 (Japan time). Prices and hours may change.

Image source: Fukuya Co., Ltd. press release of January 27, 2026 on the reopening on Sunday, February 1, 2026 (Japanese)

1. The Hakuhaku factory tour is free and needs no reservation

Hakuhaku is run by Fukuya, the maker of mentaiko (spicy pollock roe). Inside it is divided into the factory tour, a hands-on experience corner, a cafe, a shop, an exhibition corner and a history corner. The factory tour needs no reservation for 1 to 9 people, and groups of 10 or more apply from the official group booking page.

On the tour you follow a walkway and see the sorting of the raw cod roe, making the secret sauce, applying the sauce, marinating, and weighing and packing into containers through to boxing. After the February 2026 renovation it became a hands-on tour in which you move along with a mission sheet. The “Factory Tour Spy Mission” (optional, ¥1,100 per set), in which you make goggles and do puzzles and a stamp rally, started on September 19, but the official factory tour page now says “temporarily suspended”. The factory has days when it does not run (factory stoppage days), and the building is open as usual on those days too. If you want to see the production, check the factory’s running days on the official calendar before you go. Factory tour page of the official site / Official calendar (both Japanese)

2. The My Mentaiko experience: ¥2,500 per person, about 40 minutes, 3 times a day

The My Mentaiko experience is ¥2,500 per person (tax included), and the set has 4 pieces of mentaiko. It is held 3 times a day, at 11:00, 13:30 and 15:00. You need a reservation for each person taking part, and 1 person can book. After looking at the cod roe, you adjust the amount of chili to make it as spicy as you like, add toppings such as ground sesame and black pepper, and finally soak it in the seasoning liquid. You take it home and let it age in the refrigerator for 2 days, and it is done. You cannot make mentaiko with no spice at all, so use less chili if you want it milder.

It is for preschool-age children and older. If the child taking part is of preschool or elementary school age, one guardian needs to come along to help. Strollers can go into the experience room, which holds up to 120 people at once. The food-sample keychain workshop (¥1,100, about 20 minutes) is listed on the experience page as temporarily suspended. Hands-on experience corner page of the official site (Japanese)

3. Booking, checking in on the day, and taking it home

You book through the booking form on the official site (individuals, 1 to 9 people). Same-day booking is also possible if seats are free. The date, plan, number of people and time of a booking cannot be changed, so to change one, cancel it and book again. To cancel, have the “reservation number” shown when you booked ready and contact the official inquiry page.

On the day, arrive at least 15 minutes before the start, pay the experience fee at reception, and gather in front of the experience room 5 minutes before. The ingredients and tools are provided, so you can come empty-handed, but you wear a cap and a mask during the experience. You take your mentaiko home with an ice pack, and it keeps for about 8 hours from April to October and about 15 hours from November to March. For a long trip, the shop can send it by chilled delivery. Shipping for items bought in the building or the mentaiko you made is ¥1,450 from Kyushu to Kansai and ¥1,650 from Chubu to Hokkaido and Okinawa (tax included, chilled service included, a flat rate regardless of weight). FAQ of the official site (Japanese)

4. Getting to Hakuhaku (from ¥650 by taxi from Yoshizuka Station) and parking

The address is 2-14-28 Sharyo, Higashi Ward, Fukuoka. It is open 10:00 to 16:00 and closed every Tuesday and Wednesday and over the New Year (there are temporary closing days for facility maintenance and similar reasons). The official access page gives guide taxi fares from stations and the airport: ¥650 to ¥730 from the east exit of JR Yoshizuka Station, ¥600 to ¥680 from the east exit of JR Hakozaki Station, ¥1,290 to ¥1,430 from the Chikushi exit of JR Hakata Station (about 4 km) and from the Fukuoka Airport domestic terminal (about 3 km), and ¥2,000 to ¥2,200 from Tenjin (about 5 km) (reference fares worked out by distance).

By car it is about 8 km from Fukuoka IC and about 9 km from Sue Smart IC, and the parking lot, with spaces for large buses, standard cars and people with disabilities, is free (up to 6 large buses). The building is barrier-free, with an accessible toilet, an elevator and a limited number of coin lockers. Access page of the official site (Japanese)

Address: 2-14-28 Sharyo, Higashi Ward, Fukuoka City, Fukuoka · Google Maps · Tel: 092-621-8989

Common questions

Do I need a reservation for the factory tour?

No, for 1 to 9 people. Groups of 10 or more apply from the group booking page. The My Mentaiko experience needs a reservation.

Can I change my booking?

The date, plan, number of people and time cannot be changed. Cancel and book again, using the reservation number.

How long can I carry the mentaiko I made?

With an ice pack, about 8 hours from April to October and about 15 hours from November to March.

Sources

7 pages we checked

Checked with official pages on October 22, 2026 (Japan time).