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Black Friday 2026 is Friday, November 27. Four companies have announced their 2026 dates: Takashimaya Online Store (from 10:00 am on November 18), Premium Outlets (November 20 to 29 on the official sale schedule), Yahoo! Shopping (from 0:00 am on November 22) and Nippon Travel Agency (planned to start in mid-November). Seven others, including Amazon, Aeon Kyushu and JAL, have not announced 2026 yet, so they are listed with their 2025 dates. This page will be updated when they announce.
In short
- Online, there are four: Amazon, Rakuten Ichiba, Yahoo! Shopping and Takashimaya Online Store. All deliver to homes in Kyushu.
- In stores in Kyushu: Tosu Premium Outlets (Tosu City, Saga Prefecture), and Aeon and AEON STYLE, Don Quijote and Hands in Kyushu.
- For trips and trips home at New Year or spring break, sales from Nippon Travel Agency, Yahoo! Travel and JAL overlap.
Checked with official pages on October 28, 2026 (Japan time). Prices and hours may change.
Note: Black Friday in Japan is the shopping sale held around the last Friday of November. Rows marked “2025 results” are last year’s official announcements, shown because this year’s are not out yet.
Read next7 pages, swipe sideways
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1. How to choose (online, shops in Kyushu, travel)
- To buy from home in November: Takashimaya Online Store (November 18 to 28 in 2026) and Yahoo! Shopping (November 22 to 30 in 2026). These two have fixed dates.
- To see clothes and shoes in a shop: Tosu Premium Outlets (a sale on November 6 to 15 in 2026, and Black Friday planned for November 20 to 29).
- For food and daily goods near home: Aeon Kyushu (in 2025, held in two rounds at 67 stores in Kyushu).
- To book a trip for early next year: Nippon Travel Agency (up to ¥10,000 off limited domestic plans in 2026) and JAL (domestic flights from ¥7,700 in 2025).
2. Black Friday 2026 dates and discounts at 11 companies
Rows marked “2026” are this year’s announcements. Rows marked “2025 results” show last year’s official announcements, because this year’s are not out yet.
| Store | Dates (2026 / 2025 results) | Main deals | Where it works in Kyushu |
|---|---|---|---|
| Takashimaya Online | 2026: Nov 18, 10:00 am to Nov 28, 10:00 am | Special prices on department-store food and home goods | Online (delivered to Kyushu) |
| Yahoo! Shopping | 2026: Nov 22, 0:00 am to Nov 30, 1:59 am | Up to 23% in PayPay points | Online (delivered to Kyushu) |
| Amazon | 2025 results: early sale Nov 21 to 23, main sale Nov 24 to Dec 1 | Point-up campaign | Online (delivered to Kyushu) |
| Rakuten Ichiba | 2026 dates not announced | Points go up the more you buy | Online and furusato nozei |
| Tosu Outlets | 2026: planned Nov 20 to 29 (sale Nov 6 to 15) | Sale up to 70% off | Shops in Tosu City, Saga Prefecture |
| Aeon Kyushu | 2025 results: Nov 20 to 24 and Nov 28 to 30 | Half price on clothing and others, ¥1,000 flat on food | 67 Aeon and AEON STYLE stores in Kyushu |
| Don Quijote | 2025 results: from Nov 14 (second round from Nov 21) | Bargain sale at selected stores | See the special site for participating stores |
| Hands | 2025 results: Nov 14 to 30 | Limited special prices, 10 to 20 times points on some items | Stores and online store |
| Nippon Travel Agency | 2026: planned to start in mid-November | Up to ¥10,000 off limited domestic plans | Inns and JR plus hotel in Kyushu |
| Yahoo! Travel | 2025 results: Nov 20, 12:00 pm to Dec 4, 11:59 am | Coupons of up to ¥38,000 off, JAL and ANA only | Flight plus hotel (Yahoo Pack) |
| JAL | 2025 results: Nov 18 to 30 | Domestic flights from ¥7,700 | Domestic flights from Kyushu airports |
Sources: official sites and announcements of each company (checked on October 28, 2026). Rows marked “2025 results” will be replaced when the 2026 announcement is out.
3. Online Black Friday (Takashimaya, Yahoo!, Amazon, Rakuten Ichiba)
Among online stores, dates are out for Takashimaya Online Store (Nov 18, 10:00 am to Nov 28, 10:00 am) and Yahoo! Shopping (Nov 22, 0:00 am to Nov 30, 1:59 am). Amazon and Rakuten Ichiba have not announced their 2026 dates.
Takashimaya Online Store
Black Friday at Takashimaya Online Store runs from 10:00 am on Wednesday, November 18 to 10:00 am on Saturday, November 28, 2026. According to Takashimaya, it covers a wide range of departments: goods and accessories, interiors and bedding, department-store basement food, school backpacks and baby goods, with limited-time plans and items (Takashimaya Online Store, “2026 Takashimaya Black Friday” guide). It also lists seafood and meat sets for the New Year table, and assortments of Japanese and Western sweets.
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Yahoo! Shopping
Yahoo! Shopping announces its 2026 Black Friday from 0:00 am on Sunday, November 22 to 1:59 am on Monday, November 30. Points are up to 23%, and a larger campaign with up to 25% back is planned to follow from December. The feature page was due to open at noon on Monday, November 2 (Yahoo! Shopping Black Friday 2026 page).
In 2025, it ran for 6 days from November 25 to 30. A total purchase of ¥5,000 or more gave an extra 5% in PayPay points, ¥20,000 or more gave 8%, and a ¥1,500 coupon was given for purchases of ¥30,000 or more (LY Corporation announcement of November 13, 2025).
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Amazon
Amazon has not announced its 2026 dates. In 2025, the early sale ran from 0:00 am on Friday, November 21 to 11:59 pm on Sunday, November 23, and the main sale ran for 8 days from 0:00 am on Monday, November 24 (a substitute holiday) to 11:59 pm on Monday, December 1 (Amazon announcement for Black Friday 2025).
The 2025 point-up campaign worked like this: you entered, then spent ¥10,000 or more in total during the period. Prime members got an extra 1.5%, and Amazon Mastercard holders up to an extra 3% (including the normal rewards). Entry opened at 10:30 am on November 14, 2025.
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Rakuten Ichiba
Black Friday at Rakuten Ichiba is a campaign where points go up the more shops you buy from, and furusato nozei donations through Rakuten also count toward the point increase. Black Friday-only coupons are also issued (Rakuten Ichiba Black Friday page). The 2026 dates have not been announced.
You can compare items with “Black Friday” in the name at Search for “Black Friday” on Rakuten Ichiba (ad).
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4. Black Friday in shops in Kyushu (Tosu, Aeon Kyushu, Don Quijote, Hands)
Among shops in Kyushu, Tosu Premium Outlets has 2026 dates out: Black Friday is planned for Friday, November 20 to Sunday, November 29 on the official schedule. Aeon Kyushu, Don Quijote and Hands are shown with their 2025 dates.
Tosu Premium Outlets
On the Premium Outlets sale schedule, November 2026 has the “Premium Outlets Sale” from Friday, November 6 to Sunday, November 15 and “Black Friday” from Friday, November 20 to Sunday, November 29 (Premium Outlets sale and bargain schedule (as of August 3, 2026)). This schedule covers Premium Outlets nationwide, and each outlet has not yet announced its own Black Friday. The sale from November 6 involves about 960 shops at 10 outlets nationwide, including Tosu, and Tosu offers up to 70% off (Mitsubishi Estate Simon announcement of October 23, 2026). Illuminations centered on a tree about 5 m tall also start on the same day.
In 2025, Black Friday ran from Friday, November 21 to Sunday, November 30, and Tosu was one of the outlets taking part (Mitsubishi Estate Simon announcement of October 30, 2025).
To go from Fukuoka City without a car, a direct bus runs every day from stop 4 at Nishitetsu Tenjin Expressway Bus Terminal. It takes about 50 minutes and costs ¥1,000 one way for adults, or a discounted round trip of ¥1,800 with advance booking (Tosu Premium Outlets direct bus guide).
| Name | Tosu Premium Outlets |
|---|---|
| Address | 8-1 Yayoigaoka, Tosu City, Saga Prefecture |
| Hours / Closed | Shops and food court 10:00–20:00, restaurants 11:00–21:00 (closed once a year in February) |
| Phone | 050-1724-5483 |
| Map | Open in Google Maps ↗ |
| Official site | Open the official site ↗ |
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Aeon Kyushu (Aeon and AEON STYLE)
Aeon Kyushu has not made its 2026 announcement. In 2025, “Aeon Super Black Friday Sale” ran in two rounds at 67 Aeon and AEON STYLE stores in Kyushu: the first from Thursday, November 20 to Monday, November 24, and the second from Friday, November 28 to Sunday, November 30. Maxvalu, Big, Home Wide and others held separate campaigns (Aeon Kyushu announcement of November 14, 2025).
In 2025, there was a half-price campaign on clothing and household goods (for example, a down comforter from ¥39,800 to ¥19,900), a flat ¥1,000 campaign on food (before tax), and a “96 Price” campaign with prices ending in 96 yen, a play on the color black. App coupons that give a discount when shown were also handed out.
In a video posted by Aeon’s official YouTube channel on October 27, 2026, Aeon’s Black Friday runs for 11 days from Friday, November 20 to Monday, November 30 (Aeon official YouTube, “Aeon Super Black Friday 2026” video). Aeon Kyushu has not yet announced the dates for Aeon and AEON STYLE stores in Kyushu.
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Don Quijote
Don Quijote has not made its 2026 announcement. In 2025, the first round ran from Friday, November 14 to Thursday, November 20 at 49 stores nationwide, and the second round widened to 195 stores from Friday, November 21. Participating stores are listed on a special site, and the goods differ by store (Pan Pacific International Holdings announcement of November 7, 2025). To know whether a store in Kyushu takes part, check the store list on the 2026 special site.
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Hands
Hands has not made its 2026 announcement. In 2025, “Hands Black Friday” ran from Friday, November 14 to Sunday, November 30 at stores and the online store. Besides limited-quantity special prices, some items had 10 times the standard Hands Club points (for example, some T-fal pans and pots) and washing machine cleaner had 20 times. Some listed items are not sold at every store (Hands announcement of November 14, 2025).
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5. Black Friday for travel and flights (Nippon Travel Agency, Yahoo! Travel, JAL)
Nippon Travel Agency has announced it will hold a sale in 2026 too, planned to start in mid-November, with up to ¥10,000 off limited domestic plans. In 2025, Nippon Travel Agency’s sale covered departures up to March 31, 2026.
Nippon Travel Agency
Nippon Travel Agency plans to start its 2026 Black Friday in mid-November. Only for bookings through the special page, it plans up to ¥10,000 off limited domestic plans and up to ¥5,000 off all products (conditions apply). There are also limited plans for the Kyushu area (Nippon Travel Agency Black Friday sale page).
In 2025, booking ran from Thursday, November 20 to Friday, December 12, and departures from Friday, November 21 to Tuesday, March 31, 2026, covering hotel plans, JR plus hotel packs and flight plus hotel packs. For limited plans, ¥5,000 per booking came off a total trip price of ¥80,000 or more, and ¥10,000 off ¥130,000 or more, and the offer ended when the booking limit was reached. You need to register as a Nippon Travel Agency member to get the discount.
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Yahoo! Travel
Yahoo! Travel has not made its 2026 announcement. In 2025, the Black Friday sale for “Yahoo Pack” (hotel plus flight) ran from 12:00 pm on Thursday, November 20 to 11:59 am on Thursday, December 4. It had coupons (limited number) of up to ¥38,000 off for JAL-only and ANA-only plans, and an extra 5% of the trip price in PayPay points (LY Corporation announcement of November 13, 2025).
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JAL
JAL has not made its 2026 announcement. In 2025, “JAL BLACK FLYDAY” ran time sales on flights, tours and goods together from 0:00 am on Tuesday, November 18 to 11:59 pm on Sunday, November 30. The domestic time sale had flights from ¥7,700, and flight plus hotel packs had discounts of up to ¥53,000 (JAL Black Friday 2025 page).
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Sources
15 pages we checked
- Takashimaya Online Store: 2026 Takashimaya Black Friday guide
- Yahoo! Shopping: Black Friday 2026
- LY Corporation: Black Friday held at 5 commerce services at the same time (November 13, 2025)
- Amazon: Amazon Black Friday announcement (2025)
- Rakuten Ichiba: Black Friday
- Premium Outlets: sale and bargain schedule
- Mitsubishi Estate Simon: illuminations and PREMIUM OUTLETS SALE (October 23, 2026)
- Mitsubishi Estate Simon: PREMIUM OUTLETS SALE and BLACK FRIDAY (October 30, 2025)
- Tosu Premium Outlets: direct bus guide
- Aeon Kyushu: Aeon Super Black Friday Sale (November 14, 2025)
- PPIH: PPIH Black Friday sale starts (November 7, 2025)
- Hands: Hands Black Friday starts today (November 14, 2025)
- Nippon Travel Agency: Black Friday Sale 2026
- JAL: JALunLun Black Friday 2025
- Japanese version of this page (日本語版)
Checked with official pages on October 28, 2026 (Japan time).
