14 omiyage sweets from Hiroshima
- Compares 14 products from Nishikido, Yamadaya, Fujiiya and Heiando Umetsubo by price, shelf life and where to buy.
- Makers count shelf life either after delivery or from the production date, so 15 days does not mean the same length of time.
- A box of 8 smooth-paste momiji manju costs ¥1,160 at Yamadaya and ¥1,280 at Fujiiya.
This page contains links to Rakuten Ichiba (PR).
In Japan, a box of sweets from the place you visited is called omiyage (お土産), and it is common to bring one back for coworkers, neighbors or family. In Hiroshima, the classic is momiji manju: a small maple-leaf-shaped cake with a filling, most often smooth red bean paste (こしあん, koshian). This guide compares 14 products from four long-established makers: Nishikido, Yamadaya, Fujiiya and Heiando Umetsubo. It gives the price, the shelf life and where to buy each one, checked on each maker’s own pages on October 12, 2026.
In short
- A box of 8 momiji manju costs ¥1,160 (Yamadaya, smooth bean paste) to ¥1,280 (Fujiiya). Nishikido’s 12-piece Kinmomiji box is ¥1,820.
- Lemon sweets are ¥1,134 to ¥1,512 (Heiando Umetsubo). Nishikido’s Setokomachi uses hassaku, a citrus from the Seto Inland Sea area, and is ¥940.
- Shelf life is counted in different ways: “after delivery” (Nishikido, Yamadaya), “from the production date” (Heiando Umetsubo), or just “shelf life” (Fujiiya). The same “15 days” does not mean the same thing.
- Nishikido, Yamadaya and Heiando Umetsubo have shops at Hiroshima Station, and Nishikido and Yamadaya also have shops at Hiroshima Airport. Nishikido, Yamadaya and Fujiiya have shops on Miyajima.
Checked with official pages on October 12, 2026.
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1. How do the 14 products compare?
Depends on the maker
Check how each shelf life is counted before you buy: “15 days after delivery” and “25 days from production” are not the same length of time in your hands. Prices are the tax-included prices on each maker’s online shop. Prices and stock in shops can differ.
| Sweet (maker) | In the box | Shelf life | Price |
|---|---|---|---|
| Kinmomiji 錦もみじ (Nishikido) | 12 momiji manju, 6 flavors | About 15 days after delivery | ¥1,820 |
| Nama Momiji 生もみじ (Nishikido) | 6 pieces | About 10 days after delivery | ¥1,060 |
| Setokomachi せとこまち (Nishikido) | 6 pieces, hassaku citrus | About 15 days after delivery | ¥940 |
| Shin Heike Monogatari Anbutter 新・平家物語 あんバター (Nishikido) | 6 wrapped pieces | About 20 days after delivery | ¥1,020 |
| Momiji manju, smooth paste もみじ饅頭 こしあん (Yamadaya) | 8 pieces (300 g) | About 35 days after delivery | ¥1,160 |
| Toyoka 桐葉菓 (Yamadaya) | 6 pieces (282 g) | About 15 days after delivery | ¥1,120 |
| Momiji manju, smooth paste もみじまんじゅう こしあん (Fujiiya) | 8 pieces | About 12 days | ¥1,280 |
| Iroha Momiji いろはもみじ (Fujiiya) | 4 pieces | About 25 days | ¥1,160 |
| Momiji Mochi もみじもち (Fujiiya) | 8 pieces | About 12 days | ¥1,440 |
| Momiji manju もみじ饅頭 (Heiando Umetsubo) | 8 pieces | 25 days from production | ¥1,232 |
| Seto Hoppe Hiroshima Lemon 瀬戸ほっぺ 広島レモン (Heiando Umetsubo) | 5 pieces | 30 days from production | ¥1,350 |
| Aki Meika Milk Lemon 安芸銘菓 みるくれもん (Heiando Umetsubo) | 5 pieces | 30 days from production | ¥1,134 |
| Hiroshima Lemon Butter Cake 広島レモン バターケーキ (Heiando Umetsubo) | 1 box | 20 days from production | ¥1,512 |
| Kaki Yokan Gionbo 柿羊羹 祇園坊 (Heiando Umetsubo) | No. 1 size, about 270 g, 1 bar | 180 days from production | ¥1,836 |
Jump to a maker: Nishikido, Yamadaya, Fujiiya, Heiando Umetsubo.
2. Nishikido: shops at the station, the airport and the bus center
Nishikido’s own pages
Nishikido has its own shops at Hiroshima Station (2F ekie and inside the Shinkansen gates), Minamore, Hiroshima Bus Center and Hiroshima Airport (2F), so you can buy on the way. According to its store list, the shops at Hiroshima Station ekie, Hiroshima Airport and Fukuyama Minami-Zao have a machine that makes momiji manju on site. The Hiroshima Airport shop was renovated on July 31, 2026.
The standard box is Kinmomiji: 12 pieces, two each of smooth bean paste, chunky bean paste, cheese cream, chocolate, sweet potato and black sesame. The online shop price is ¥1,820 and the shelf life is about 15 days after delivery. Gift boxes come in 7 sizes, from 5 to 30 pieces.
Nama Momiji has a chewy texture because the dough is made with rice flour. A box of 6 is ¥1,060 and the shelf life is about 10 days after delivery, one of the shorter ones among the 14. Setokomachi, made with hassaku, is ¥940 for 6 pieces. Shin Heike Monogatari Anbutter is ¥1,020 for 6 wrapped pieces, with about 20 days after delivery.
If you drive, the main shop in Hikarimachi, the Gion Shindo Nakasuji shop and the two shops in Fukuyama have parking. The Heiwa-odori Tanakamachi shop and the Miyajima shop do not.
You can also order from the Nishikido online shop (Japanese). Nishikido’s own page lists the Rakuten Ichiba shop “Oishii! Hiroshima” as an authorized seller. PR: Kinmomiji, 12 pieces (Rakuten Ichiba) and Nama Momiji, 12 pieces (Rakuten Ichiba). The pages are in Japanese. Check the price and shipping on the shop’s page.
Hiroshima Station ekie shops No. 1 and No. 2. 2F, Hiroshima Station ekie, Minami-ku, Hiroshima. Open 8:00 to 21:00. Phone: 082-262-1333. Google Maps
| Name | Nishikido Hiroshima Station ekie Shop No. 1 & No. 2 |
|---|---|
| Address | Hiroshima Station ekie 2F, Minami-ku, Hiroshima City, Hiroshima |
| Hours / Closed | 8:00–21:00 |
| Phone | 082-262-1333 |
| Map | Open in Google Maps ↗ |
| Official site | Open the official site ↗ |
3. Yamadaya: a Miyajima maker, with smooth-paste manju at about 35 days
Yamadaya’s own pages
Yamadaya started on Miyajima in 1932 (Showa 7). Its main products are momiji manju and Toyoka, a cake wrapped in glutinous rice dough. A box of 6 Toyoka is ¥1,120 (282 g) and keeps about 15 days after delivery, unopened.
Momiji manju with smooth bean paste is ¥1,160 for 8 pieces (300 g) and ¥2,150 for 15. Its shelf life is shown as about 35 days after delivery, the longest of the four makers’ momiji manju.
The Setouchi Lemon Cream Momiji (4 pieces) was on sale until July 24, 2026 according to the online shop, and was outside its sales period on the check date.
At Hiroshima Station there are three shops: the ekie shop right in front of the Shinkansen gates on 2F, the “Hiroshima Meihinkan” shop inside the gates, and the Minamore shop. Elsewhere in the city there are Hiroshima Mitsukoshi and Itsukaichi, and the airport has a Hiroshima Airport shop. On Miyajima there is the main shop, and you can try making momiji manju by hand at the Miyajima main shop and at the Ono Factory in Hatsukaichi. Yamadaya’s sales-point list also includes department stores and highway service areas around the region.
Hiroshima Station ekie shop. 1-2 Matsubara-cho, Minami-ku, Hiroshima, 2F ekie, in front of the Shinkansen gates. Open 8:00 to 21:00 (follows ekie’s closing days). Phone: 080-3876-3454. Google Maps
| Name | Yamadaya Hiroshima Station ekie Shop |
|---|---|
| Address | 1-2 Matsubara-cho, Minami-ku, Hiroshima City, Hiroshima (ekie 2F, in front of the Shinkansen gates) |
| Hours / Closed | 8:00–21:00 (follows ekie closing days) |
| Phone | 080-3876-3454 |
| Map | Open in Google Maps ↗ |
| Official site | Open the official site ↗ |
4. Fujiiya: main shop on Miyajima, shelf life about 12 days for the standard box
Fujiiya’s online shop and the Hiroshima City brand page
Fujiiya’s momiji manju with smooth bean paste is known for its “wisteria-colored” paste, made from azuki beans with the skins removed. A box of 8 is ¥1,280 and the shelf life is about 12 days. A box of 5 is ¥800, also about 12 days.
Momiji Mochi is ¥1,440 for 8 pieces, about 12 days. Iroha Momiji is ¥1,160 for 4 pieces. Its shelf life is about 25 days, long for this maker. It is described as a sweet to eat with matcha, crisp outside and soft inside. It showed as sold out on the online shop on the check date.
According to the Hiroshima City “The Hiroshima Brand” page (updated August 2025), Fujiiya sells at department stores and major supermarkets in Hiroshima City, at shops in Hiroshima Station, Hiroshima Airport and Hiroshima Port, at main service areas, and at its Miyajima main shop and directly managed shops. Call Fujiiya to confirm the opening hours of a specific shop before you go.
Miyajima main shop. 1129 Miyajima-cho, Hatsukaichi City, Hiroshima. Opening hours: not stated on the pages used. Phone: 0829-44-2221. Google Maps
| Name | Fujiiya Miyajima Main Shop |
|---|---|
| Address | 1129 Miyajima-cho, Hatsukaichi City, Hiroshima |
| Phone | 0829-44-2221 |
| Map | Open in Google Maps ↗ |
| Official site | Open the official site ↗ |
5. Heiando Umetsubo: three lemon sweets, shelf life counted from production
Heiando Umetsubo’s own pages
Heiando Umetsubo lists three sweets made with Hiroshima lemons in its “Sweets of Aki” range, the most lemon sweets of the four makers. Every shelf life on its pages is counted “from the production date”.
Seto Hoppe Hiroshima Lemon is a steamed cake made with Hiroshima rice flour, filled with cheese cream sour and Hiroshima lemon marmalade. The page says it is gluten-free. A box of 5 is ¥1,350 and keeps 30 days from production. Aki Meika Milk Lemon is a milk sweet: Setouchi lemon and milk bean paste wrapped in a condensed-milk dough. A box of 5 is ¥1,134 and keeps 30 days.
Hiroshima Lemon Butter Cake is ¥1,512 per box and keeps 20 days from production. You peel off the paper at the bottom to eat it.
Its momiji manju is ¥1,232 for 8 pieces, 25 days from production. For a formal gift there is Kaki Yokan Gionbo, a persimmon yokan (sweet bean jelly) certified in February 2011 by Hiroshima City’s “The Hiroshima Brand”. The No. 1 size (about 270 g) is ¥1,836 and keeps 180 days from production, the longest of the 14.
It sells at the basement floors of Fukuya Hatchobori Main Store, Fukuya Hiroshima Ekimae Store and Sogo Hiroshima, and at the 2F ekie shop in Hiroshima Station building, as well as other shopping facilities in and around the city. There is also an online shop (Japanese).
Hiroshima Station building ekie shop. 2F, 1-2 Matsubara-cho, Minami-ku, Hiroshima. Open 8:00 to 21:00, no regular closing day. Phone: 082-263-6360. Google Maps
| Name | Heiando Umetsubo Hiroshima Station Building ekie Shop |
|---|---|
| Address | 1-2 Matsubara-cho, Minami-ku, Hiroshima City, Hiroshima (2F) |
| Hours / Closed | 8:00–21:00 (open daily) |
| Phone | 082-263-6360 |
| Map | Open in Google Maps ↗ |
| Official site | Open the official site ↗ |
6. Where can you buy on the way?
Depends on the maker
Hiroshima Station has shops both outside the Shinkansen gates (ekie) and inside them (the Meihinkan area), so you can buy before or after you board. Nishikido and Yamadaya both have a shop inside the gates. The ekie shops open at 8:00.
At Hiroshima Airport, Nishikido (2F) and Yamadaya both have a shop. Both open at 7:00, so you can stop by before a morning flight.
On Miyajima there are Nishikido’s Miyajima shop (no parking) and the main shops of Yamadaya and Fujiiya. At Miyajimaguchi, Yamadaya also has the Etto shop and the Miyajimaguchi Terminal shop.
Shelf-life wording differs. Nishikido and Yamadaya give days “after delivery” on their online shops. Heiando Umetsubo says “from the production date”, and Fujiiya writes only “shelf life”. When you buy in a shop, check the date printed on the box.
7. Which one should you pick?
Depends on the maker
- Longest shelf life. On the makers’ pages, Kaki Yokan Gionbo (180 days from production), Yamadaya’s smooth-paste momiji manju, 8 pieces (about 35 days after delivery), and Heiando Umetsubo’s Seto Hoppe and Milk Lemon (30 days from production) keep longest.
- Lemon. Heiando Umetsubo has three lemon sweets. Nishikido’s Setokomachi uses hassaku, another citrus from the Seto Inland Sea area.
- A big box for a group. Look at boxes of 10 or more: Nishikido’s Kinmomiji (12 pieces, ¥1,820) and Yamadaya’s momiji manju (15 pieces, ¥2,150).
8. Common questions
Can I buy inside the Shinkansen gates at Hiroshima Station?
Yes. Nishikido has the “Hiroshima Station Meihinkan shop” and Yamadaya has the “Hiroshima Meihinkan shop (inside the Shinkansen gates concourse)”. Both open at 8:00.
Can I buy at Hiroshima Airport?
Nishikido has a Hiroshima Airport shop on 2F, open from 7:00, and Yamadaya has a Hiroshima Airport shop, open from 7:00. Hiroshima City’s brand page lists Hiroshima Airport shops as sellers of Fujiiya products.
How long does it keep if I order online?
Nishikido’s Kinmomiji is “about 15 days after delivery” and Nama Momiji is “about 10 days after delivery”. Yamadaya’s Toyoka is “about 15 days after delivery, unopened”. Check the product page for each item.
Prices, shelf life and sales points can change. The official site of Fujiiya (fujiiya.co.jp) did not open on the check date, so its prices and shelf life come from its online shop, and its sales points from the Hiroshima City page: Momiji Manju Koshian (Fujiiya).
Sources (checked October 12, 2026)
4 pages we checked
- Nishikido: momiji manju pages, shop list, online shop
- Yamadaya: official site, sales points, online shop
- Fujiiya: online shop (all items), Hiroshima City: The Hiroshima Brand
- Heiando Umetsubo: Sweets of Aki, shop guide, online shop
