Omiyage sweets from Ehime
- Shelf life is about 35 days for Ichiroku Tart, 30 to 45 days for Poeme, and 7 days (45 days sealed) for Yamadaya Manju.
- Poeme and Yamadaya Manju list shops at Matsuyama Airport on their official pages.
An omiyage (お土産) is a gift of local sweets that you bring home from a trip, or hand out to colleagues and neighbours. Three standard gifts from Matsuyama confectioners are Ichiroku Honpo’s Ichiroku Tart, Poeme’s “Poeme” and Yamadaya Manju. This guide compares their prices, pack sizes, shelf life and where you can buy them.
In short
- Shelf life: Ichiroku Tart (Yuzu) is about 35 days, Poeme is 30 to 45 days, and Yamadaya Manju is 7 days in normal packaging or 45 days in sealed packaging.
- Prices (tax included): Ichiroku Tart Yuzu, 1 roll (11 slices), ¥1,058; Poeme, bag of 6, ¥871; Yamadaya Manju, gift box of 6, ¥1,134.
- Airport: Poeme and Yamadaya list shops at Matsuyama Airport. Ichiroku’s official shop list has no airport shop.
- All three have official online shops, for mailing gifts to other parts of Japan. The shops are in Japanese.
Checked with official pages on October 12, 2026.
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1. The three gifts side by side
Depends on the provider
Ichiroku Tart (about 35 days) and Poeme (30 to 45 days) keep longest; Yamadaya Manju is 7 days in normal packaging and 45 days in sealed packaging. On a Japanese package, the “best-before date” (賞味期限, shomi kigen) is the date until which the maker says the sweet keeps its flavour. If you will hand the gift out several days later, check that date first.
| Gift | Example price (tax incl.) | Shelf life | Main places to buy |
|---|---|---|---|
| Ichiroku Tart | Yuzu, 1 roll (11 slices): ¥1,058 | About 35 days | 24 shops in Ehime, Takashimaya, online |
| Poeme | Bag of 6: ¥871 | 30 to 45 days | Airport, JR station, Takashimaya, expressway areas, online |
| Yamadaya Manju | Gift box of 6: ¥1,134 | 7 days; 45 days sealed | Own shops, airport, stations, department stores, online |
Prices and shelf life are the values on each maker’s official pages on October 12, 2026. Seasonal and limited-time flavours are not included.
2. Where to buy in Ehime
Depends on the provider
Poeme and Yamadaya Manju officially list shops at Matsuyama Airport, so you can still buy them on your way home. Poeme has the Iyotetsu Shop at the airport, open 6:30–19:45 every day. Yamadaya lists the airport’s 1st-floor Sky Shop, the 2nd-floor Iyotetsu Shop, ANA FESTA and JAL PLAZA among its dealers. Ichiroku’s official shop list has no airport shop. Its shops are mainly in Matsuyama City, plus the basement 1st floor (B1) of Iyotetsu Takashimaya department store.
In central Matsuyama, Okaido and Dogo Onsen are the shopping bases. Ichiroku has its Okaido Main Shop and a shop in front of the Dogo main building. Yamadaya has the Ropeway Street Shop on Okaido 3-chome and the Dogo Onsen Shop. Poeme also has a shop in Dogo Yunomachi. You can buy on the same day that you visit Matsuyama Castle or Dogo Onsen.
If you drive outside Matsuyama, expressway service areas are an option. Poeme lists the Ishizuchiyama Service Area (inbound and outbound, open 24 hours) and the Iyonada Service Area (inbound and outbound, 7:00–22:00) among its shops. Each shop sells a different range, so if you want a particular item, ask Poeme’s enquiry line at 089-955-8870 (the number is for Japanese-language calls; the official page does not say whether English is available).
Stations in eastern and southern Ehime also sell them. Yamadaya Manju is on sale at the kiosks at JR Imabari, JR Niihama and JR Uwajima stations, according to its dealer list as of March 2026. Ichiroku has shops outside Matsuyama too, including Imabari, Saijo Shinmachi, Niihama Utaka, Uwajima and Yawatahama.
To send a gift to another part of Japan, use mail order. All three have official online shops in Japanese, and Yamadaya also has shops on Rakuten Ichiba, Yahoo! Shopping and Amazon. The official pages checked for this guide do not say whether they ship abroad.
3. Ichiroku Tart: a tart in several flavours, about 35 days
Ichiroku Honpo
Ichiroku Tart is the standard sweet of Ichiroku Honpo, and the official site lists yuzu, matcha, roasted sweet potato and chestnut among its flavours. On the official online shop page, the “Yuzu” roll is ¥1,058 and is cut into 11 slices. Its best-before date is about 35 days.
For handing out, the “Hitokire Ichiroku Tart” (ひと切れ一六タルト) comes in single slices. The 15-piece box (5 yuzu, 5 matcha, 5 chestnut) is ¥2,862, about ¥191 a piece. Each slice is about 6.5 cm across. The best-before date is about 35 days for yuzu and chestnut and about 27 days for matcha.
The official site also sells assortments of other Ehime sweets such as Botchan Dango and soy-sauce rice cakes. A 23-piece assortment (yuzu, matcha and seasonal Hitokire Ichiroku Tart, Botchan Dango, Madonna Dango and others) is ¥3,564.
The official shop list shows 24 shops in Ehime (excluding the Dogo shop, which is temporarily closed). They include the Okaido Main Shop, Katsuyama Main Shop, the shop in front of the Dogo main building and the Iyotetsu Takashimaya shop, and also shops in Imabari, Saijo, Niihama, Uwajima and Yawatahama. Online orders go through the official shopping site. Three shops that are easy to reach on a trip:
- Okaido Main Shop: 2-2-4 Okaido, Matsuyama City. 10:00–19:00, closed Wednesdays (open on national holidays). Phone: 089-946-0016. Google Maps
- Dogo Honkan-mae Shop: 20-17 Dogo Yunomachi, Matsuyama City. 9:00–19:00 Sunday to Thursday, 9:00–20:00 Friday and Saturday. Phone: 089-921-2116. Google Maps
- Iyotetsu Takashimaya Shop: B1, Iyotetsu Takashimaya, 5-1-1 Minatomachi, Matsuyama City. 10:00–19:00. Phone: 089-948-2465. Google Maps
| Name | Ichiroku Honpo Okaido Main Shop |
|---|---|
| Address | 2-2-4 Okaido, Matsuyama City, Ehime |
| Hours / Closed | 10:00–19:00 (Closed Wednesdays; open on public holidays) |
| Phone | 089-946-0016 |
| Map | Open in Google Maps ↗ |
| Official site | Open the official site ↗ |
| Name | Ichiroku Honpo Dogo Honkan-mae Shop |
|---|---|
| Address | 20-17 Dogo-Yunomachi, Matsuyama City, Ehime |
| Hours / Closed | 9:00–19:00 (Sun–Thu), 9:00–20:00 (Fri & Sat) |
| Phone | 089-921-2116 |
| Map | Open in Google Maps ↗ |
| Official site | Open the official site ↗ |
| Name | Ichiroku Honpo Iyotetsu Takashimaya Shop |
|---|---|
| Address | 5-1-1 Minatomachi, Matsuyama City, Ehime (Iyotetsu Takashimaya B1) |
| Hours / Closed | 10:00–19:00 |
| Phone | 089-948-2465 |
| Map | Open in Google Maps ↗ |
| Official site | Open the official site ↗ |
↑ Back to the comparison table
4. Poeme: sold at the airport and JR Matsuyama Station, 45 days in a bag
Poeme Co., Ltd.
Poeme comes in boxes and bags. On the official product page, a bag of 6 is ¥871 and a bag of 9 is ¥1,400. The best-before date is 45 days from the date of manufacture. The listed allergens are wheat, egg, milk and soy.
“Baby Poeme” (ベビー母恵夢) is ¥681 for a bag of 6, ¥1,200 for 10, ¥1,800 for 15 and ¥2,400 for 21, with a 45-day best-before date from manufacture. If you like mandarin oranges, “Baby Poeme Ehime Mikan” (愛媛のみかん) uses concentrated juice from Ehime-grown satsuma mandarins: ¥741 for a bag of 6 and ¥1,300 for 10, also 45 days.
There is also “Raw Poeme” (生母恵夢): ¥631 for 3, ¥1,150 for 6 and ¥1,800 for 9. Its best-before date is 30 days from manufacture.
The official shop guide lists the Iyotetsu Shop at Matsuyama Airport, Kiosk Matsuyama Meihinkan at JR Matsuyama Station, the basement 1st floor of Iyotetsu Takashimaya, Matsuyama Kanko-ko (the port), a shop in Dogo, and Poeme Sweets Park, the shop beside the factory in Toon City. Expressway service areas also sell it. The online shop is the official Poeme Online Shop. Four shops with hours:
- Matsuyama Airport Iyotetsu Shop: 2731 Minami-Yoshidamachi, Matsuyama City. 6:30–19:45, open every day. Google Maps
- Kiosk Matsuyama Meihinkan, JR Matsuyama Station: 1-14-1 Minami-Edo, Matsuyama City. 7:30–20:00. Google Maps
- Iyotetsu Takashimaya, B1 (いよてつ高島屋 地下1階): 5-1-1 Minatomachi, Matsuyama City. 10:00–19:00, open every day. Phone: 089-948-2111. Google Maps
- Poeme Sweets Park (母恵夢スイーツパーク, head office factory): 2585-1 Norinouchi-ko, Toon City. 9:00–17:00, open every day except January 1 and maintenance days. Phone: 089-955-8333. Google Maps
| Name | Poeme Matsuyama Airport Iyotetsu Shop |
|---|---|
| Address | 2731 Minami-Yoshidamachi, Matsuyama City, Ehime |
| Hours / Closed | 6:30–19:45 (open every day) |
| Map | Open in Google Maps ↗ |
| Official site | Open the official site ↗ |
| Name | Poeme JR Matsuyama Station Kiosk Matsuyama Meihinkan |
|---|---|
| Address | 1-14-1 Minami-Edo, Matsuyama City, Ehime |
| Hours / Closed | 7:30–20:00 |
| Map | Open in Google Maps ↗ |
| Official site | Open the official site ↗ |
| Name | Poeme Iyotetsu Takashimaya B1F |
|---|---|
| Address | 5-1-1 Minatomachi, Matsuyama City, Ehime |
| Hours / Closed | 10:00–19:00 (open every day) |
| Phone | 089-948-2111 |
| Map | Open in Google Maps ↗ |
| Official site | Open the official site ↗ |
| Name | Poeme Sweets Park (Head Office Factory) |
|---|---|
| Address | Ko 2585-1 Norinouchi, Toon City, Ehime |
| Hours / Closed | 9:00–17:00 (open every day, except January 1 and maintenance days) |
| Phone | 089-955-8333 |
| Map | Open in Google Maps ↗ |
| Official site | Open the official site ↗ |
↑ Back to the comparison table
5. Yamadaya Manju: about 22 g each, shelf life depends on the packaging
Yamadaya Co., Ltd.
Yamadaya Manju is Yamadaya’s signature sweet, a manju (a bun-shaped Japanese sweet), and each piece weighs about 22 g. The ingredients are red beans (from Hokkaido), sugar and wheat flour, and wheat is the listed allergen.
According to the official product page, the simple packaging for home use is ¥167 for 1 piece and ¥513 for 3, with a best-before date of 7 days after manufacture. Gift boxes (化粧箱) are ¥1,134 for 6, ¥1,836 for 10, ¥2,700 for 15, ¥3,618 for 20 and ¥5,400 for 30. Wooden boxes (木箱) are ¥2,268 for 10, ¥3,240 for 15, ¥4,212 for 20 and ¥7,236 for 35.
You can choose “normal packaging” (普通包装) or “sealed packaging” (密封包装): the best-before date is 7 days after manufacture for normal and 45 days for sealed. In sealed packaging, each manju is wrapped individually, then sealed with an oxygen absorber. Gift boxes and wooden boxes cost the same in either packaging.
Yamadaya’s own shops are the Dogo Onsen, Ropeway Street, Matsuyama and Hanamizuki shops in Matsuyama City, plus the Uwa Main Shop and Kokudo Shop in Seiyo City. The dealer list includes Matsuyama Airport, JR Matsuyama Station, the kiosks at JR Imabari, Niihama and Uwajima stations, Matsuyama Kanko-ko, Mitsukoshi Matsuyama, the basement 1st floor of Iyotetsu Takashimaya and Michi-no-Eki Mima (as of March 2026). Online, there is the official online shop and shops on Rakuten Ichiba, Yahoo! Shopping and Amazon. The official page marks individual wrapping with the “kotobuki” (寿, celebration) mark as reservation required. Three own shops in Matsuyama:
- Dogo Onsen Shop: 5-13 Dogo Sagiyacho, Matsuyama City. Manju shop 9:00–19:00; tea room “Charaku” (茶楽) 10:00–18:00; open every day. Phone: 089-921-3588. Google Maps
- Ropeway Street Shop: 3-4-5 Okaido, Matsuyama City. 10:00–18:00, open every day except January 1. Phone: 089-968-2211. Google Maps
- Matsuyama Shop: 872-1 Kumekubotamachi, Matsuyama City. 9:30–18:30, open every day except January 1. Phone: 089-975-0030. Google Maps
| Name | Yamadaya Dogo Onsen Shop |
|---|---|
| Address | 5-13 Dogo-Sagitani-cho, Matsuyama City, Ehime |
| Hours / Closed | Manju 9:00–19:00, Cafe "Charaku" 10:00–18:00 (open every day) |
| Phone | 089-921-3588 |
| Map | Open in Google Maps ↗ |
| Official site | Open the official site ↗ |
| Name | Yamadaya Ropeway Street Shop |
|---|---|
| Address | 3-4-5 Okaido, Matsuyama City, Ehime |
| Hours / Closed | 10:00–18:00 (open every day, except January 1) |
| Phone | 089-968-2211 |
| Map | Open in Google Maps ↗ |
| Official site | Open the official site ↗ |
| Name | Yamadaya Matsuyama Shop |
|---|---|
| Address | 872-1 Kumekubotamachi, Matsuyama City, Ehime |
| Hours / Closed | 9:30–18:30 (open every day, except January 1) |
| Phone | 089-975-0030 |
| Map | Open in Google Maps ↗ |
| Official site | Open the official site ↗ |
↑ Back to the comparison table
6. Which one should I choose?
Depends on the provider
If you hand the gift out several days later, Ichiroku Tart (about 35 days) or Poeme (30 to 45 days) is the safer choice. Yamadaya Manju in normal packaging suits someone you will see the same day or the next. For a long trip home, choose Yamadaya Manju in sealed packaging.
For a large group, cost per piece is a useful guide: Baby Poeme bag of 6 is about ¥114, Poeme bag of 6 about ¥145, Yamadaya Manju gift box of 6 ¥189 and Hitokire Ichiroku Tart box of 15 about ¥191.
If you can only shop at the airport or a station, Poeme and Yamadaya Manju are the candidates. If you can stop at a shop in the city, all three are sold around Okaido or Dogo. Hours and ranges change, so check each maker’s shop page before you go.
Common questions
Do I need to reserve Yamadaya Manju?
The official product page marks only the individual wrapping with the kotobuki mark as reservation required. It does not say whether other gift orders need a reservation, so ask the shop if you are unsure.
Can I buy these at Matsuyama Airport?
Poeme and Yamadaya Manju list airport shops on their official pages. Ichiroku’s official shop list does not include an airport shop.
Which allergens are listed?
Poeme lists wheat, egg, milk and soy. Yamadaya Manju lists wheat. Check the package or the official product page for the item you buy.
Do these makers say whether they ship abroad?
The official pages checked for this guide do not say. Ask the online shop before you order.
Information checked on official pages on October 12, 2026 (Japan time). Prices and hours can change.
Sources (checked October 2026)
3 pages we checked
- Ichiroku Honpo: official site (Japanese), shop list for Ehime (Japanese), Shikoku and Ehime sweets (Japanese), Yuzu roll, Hitokire 15-piece box, 23-piece assortment (all Japanese)
- Poeme: Poeme (Japanese), Baby Poeme (Japanese), Baby Poeme Ehime Mikan (Japanese), Raw Poeme (Japanese), shop guide (Japanese)
- Yamadaya: products (Japanese), own shops (Japanese), dealers (Japanese)
